Facebook Mimics Snapchat, Introduces Stories Feature In India

Facebook Mimics Snapchat, Introduces Stories Feature In India

 

Facebook Stories, similar to Snapchat, is a feature that went live on Facebook’s app in India.

The feature lets you post photos & videos to a story string with enhancers like masks, frames & interactive filters that, just as Snapchat (and Instagram and Messenger and Whatsapp), disappears after 24 hours.

Facebook Stories

This was first tested among the digital crowd of Ireland in January this year, after which it went live in Chile, Greece, Vietnam& finally made its way to India.

 

But what makes FB’s Stories feature so unique & keeps it independent of the already existing features of Snapchat (and Instagram and Messenger and Whatsapp)?

 

For The Marketers:

Facebook’s new ‘camera’ completes the loop for the digital marketer’s millennial market. Now marketers have it all when it comes to methods of marketing, all on one platform.

Devising impromptu interactive activities, time-capped contests, personal visual interactions with brand loyalists are few of the many new attributes added by the new feature for the marketing community.

 

 

From a global perspective,

As of today, Facebook has 1.8 billion active accounts. Many of them are yet to encounter Snapchat. Think about that.

Some sources suggest that Facebook, in near future, will start allowing users to create their own filters. Yes, you’ll be able to create your own filters!

But after Messenger, Instagram&Whatsapp why does Facebook feel the need to introduce the overtly available feature on Facebook?

Well, for starters, when they had the activation on Instagram while the market seemed apprehensive & unwelcoming, the same feature today has over 150 million impressions worldwide.

 

For The Users:

The update has been launched for both, iOS and Android users. The users will get to experience some awesome filters to interact with the audience.

How do you feel about the new upgrade made by Facebook? Will this turn out to be a USP for them or fail to strike a chord? Tell us in the comments below!

8 Social Media Strategy Blunders Every Startup Should Avoid

 

 8 Social Media Strategy Blunders Every Startup Should Avoid

An effective digital marketing strategy is born when you make way for an even more kickass social media strategy. The strategy defines the importance of each and every function that we implement while gearing up to revolutionize our social media game.

The idea is to keep tab of the things that a startup should or should not be doing.Here are some of the most common social media mistakes and how you can avoid making them.
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5 Marketing Campaigns That Were a Viral Hit

The market is witnessing an explosion of social media, content, email and internet marketing campaigns that have been designed to induce consumers into buying their product. The right balance of marketing however, comes by telling meaningful stories along with calculated risks.
We give you a few examples of marketing campaigns that were so good that the nation couldn’t stop talking about them.

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Emerging Trends in Mobile Marketing Every Marketer Should Know!

Emerging Trends in Mobile Marketing Every Marketer Should Know!

Marketing Professor Andreas Kaplan defines mobile marketing as “any marketing activity conducted through a ubiquitous network to which consumers are constantly connected using a personal mobile device”.

Simply put, mobile marketing can be defined as “the use of the mobile medium as a means of marketing communication”.

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Indian Design Sense – Then and Now

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India is a country with vast culture and unique heritage. Its rich history  is an evident proof of its love for art. But nothing ever is permanent and so there has been a huge evolutionary change in Indian design sense as well. From castle wall paintings to postings on Facebook walls, Indian perception of design and branding has changed.

Previous branding and designing principles were limited and stringent. The time, when only jingles and product centric branding was done, lasted long. Products had an obvious monopoly over the industry, which meant Lux was synonymous to bathing soap just as Godrej was synonymous to almirahs. But with time the market opened to more brands and consumers had more options added to their list.

This is why with time the design sense of the brands has also changed. While previous strategy was dependent on just talking about what brands provided, now heavy branding on the product package also is refrained from. The basic ideology now is to give audiences a reason to connect with the brand. The design elements are such that they provide a sense of belongingness to the common man.

Taking Amul as an example, while the butter brand was totally focused on promoting the product through its utterly butterly delicious slogan, now the approach has changed considerably.

The aim now is to strike a chord with the audiences and Amul uses day to day events to do the same.

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The basic design sketch might seem no different but change in approach of brand’s central figure’s, Amul girl, clearly prove that Amul has successfully channeled the quirky creativity of the millennials.

With every post, this Indian brand has only made this belief stronger that a good design principle does not necessarily mean aping the west. Keeping the post’s basic connect Indian and tapping on Indian emotions and yet infusing it with wit and humor of the 21st century, Amul has surely captured the hearts of many.

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Amazing design sense doesn’t necessarily mean investing extravagantly. Basic branding and design principles coupled with a smart approach will also give solid and positive results.

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