Facebook Mimics Snapchat, Introduces Stories Feature In India

Facebook Mimics Snapchat, Introduces Stories Feature In India

 

Facebook Stories, similar to Snapchat, is a feature that went live on Facebook’s app in India.

The feature lets you post photos & videos to a story string with enhancers like masks, frames & interactive filters that, just as Snapchat (and Instagram and Messenger and Whatsapp), disappears after 24 hours.

Facebook Stories

This was first tested among the digital crowd of Ireland in January this year, after which it went live in Chile, Greece, Vietnam& finally made its way to India.

 

But what makes FB’s Stories feature so unique & keeps it independent of the already existing features of Snapchat (and Instagram and Messenger and Whatsapp)?

 

For The Marketers:

Facebook’s new ‘camera’ completes the loop for the digital marketer’s millennial market. Now marketers have it all when it comes to methods of marketing, all on one platform.

Devising impromptu interactive activities, time-capped contests, personal visual interactions with brand loyalists are few of the many new attributes added by the new feature for the marketing community.

 

 

From a global perspective,

As of today, Facebook has 1.8 billion active accounts. Many of them are yet to encounter Snapchat. Think about that.

Some sources suggest that Facebook, in near future, will start allowing users to create their own filters. Yes, you’ll be able to create your own filters!

But after Messenger, Instagram&Whatsapp why does Facebook feel the need to introduce the overtly available feature on Facebook?

Well, for starters, when they had the activation on Instagram while the market seemed apprehensive & unwelcoming, the same feature today has over 150 million impressions worldwide.

 

For The Users:

The update has been launched for both, iOS and Android users. The users will get to experience some awesome filters to interact with the audience.

How do you feel about the new upgrade made by Facebook? Will this turn out to be a USP for them or fail to strike a chord? Tell us in the comments below!

PM Modi bans Rs. 500 and Rs. 1000 currency notes

PM Narendra Modi’s game-changing move of Rs 500 and Rs 1000 notes ban EXPLAINED!

 

PM Narendra Modi announced on Tuesday night the demonetization of Rs 500 and Rs 1000 currency notes November 9, 2016 onwards. The circulation of these highest denomination notes will be discontinued, and further, considered as “worthless pieces of papers”.

Read more

Online Reputation Management Tips for Small Businesses

Sep15_S18_Blogs_03

Online reputation management:

There’s no doubting the fact that any small business needs proactive reputation management over digital. And having a lonesome website to represent you online doesn’t qualify. It’s because it may be a slippery slope for you if an individual creates a platform to target you adversely, or posts something unfavorable on social media.  More so if you’re an established player in local business; you don’t want your brand name to show up under search results that might project your company in the bad light and get your bottom line affected.

Online reputation management
(ORM) has been a growing area of interest for online marketers off late.  And it could possibly save companies a lot of downtime on correcting lost revenues to repairing unforeseen damage.

So, here are some tips for your company’s Online Reputation Management:

  1. Be Omnipresent over Digital.

Get your business on all the popular social media channels including Twitter, Facebook, LinkedIn, Google+, etc. and make sure you keep active out there. If you’re doing business in something that requires a lot of visuals, then you may want to try getting on Instagram, Pinterest, Youtube and Flickr.

 

  1. Have the Executives’ social media profiles in place.

Encourage the founders/owners/executives and others associated with your company to get onto social media as keeping it low-key can do more bad than good.

It’s especially true for businesses that don’t stand as isolated entities, but fairly coalesce with its executives. That’s when you really need a solid reputation management strategy.

 

  1. Use Blog entries as fodder to go around social media.

Blogging takes care of local SEO with your business site ranking over the top (if done right), and provides material to go over all the social media channels.

Apart from deciding where you rank in the search engine results, you can use the platform to directly assert/negate any big claims about your company.

 

  1. Refrain from getting into arguments online.

There will always be negative elements who may not even necessarily be right. However, the trick is to take the problematic conversations offline. Because even if you’re technically right, you might be at a disadvantage overall, by seeming petty, rude or worse – UNPROFESSIONAL! So keep your cool and think over the negative comments before making a counterargument online.

 

Monday Mashup #5

Spark18_Blog_Cover_08

Instagram and Pinterest growing rapidly

While social media influencers are more concerned with how the big names are performing, it’s the baby bloomers who are making a mark in the market.Instagram and Pinterest nearly doubled their users between 2012 and 2015, according to a new study. Pew Research Center, a Washington D.C.-based think tank, surveyed 1,907 adults this spring to learn about their social media habits. Among the discoveries: 31% of all adults who go online now use Pinterest, versus just 15% three years ago. Meanwhile, 28% of all adults who go online now use Instagram versus a mere 13% in 2012. This surely means better marketing opportunities for brands everywhere.

Facebook sending more traffic to news sites

Facebook, not google is the channel that drives maximum traffic to news sites according to a recent study. Facebook accounted for nearly 43% of traffic to its network of media sites. Google still holds the spot for the top referral when it comes to search but Facebook has bagged the number one position when it comes to driving traffic for news media. Facebook’s user base, currently at 1.49 billion continues to swell which makes it the largest platform for content distribution. Also, founder Mr. Mark Zuckerberg wants to develop it into a perfectly personalized newspaper for everyone in the world.

Snapchat hires media executive for DISCOVER

For long, Snapchat has been a photo sharing channel. But the channel also wants to tap the vast content territory through it’s sub-channel Discover. Recently, Snapchat has hired James Veraldi as head of strategy and partnerships. Veraldi is an important hire for Snapchat. The company aims to expand beyond its original core product, much the same way Facebook has evolved into a powerful content distribution platform. Discover could one day become a significant revenue stream for the startup, which is gearing up for an IPO at some point in the future. And although Discover content still disappears after 24 hours, it’s still a significant opportunity for the advertisers who are eager for the attention of Snapchat’s millennial audience.

 

 

The Rise of Visual Content- How Graphics go more viral than Content

S18_Blog_RI

While engaging content drives a successful social media campaign, visual content leads the way.

Visuals are often the first thing the eye detects before scanning over plain text, thus making it more eye-grabbing and interesting. Images/visuals are easily sharable and easily palatable, making it is social-media-ready and social-media-friendly. It is a shortcut to communication since it is a lot easier and faster to grasp the meaning from an image than from reading sentences. It compels audiences to take action more readily than text as it tells a story and stimulates emotions much more effectively and quickly.

Not divulging into more words and numbers, take a lot at how visuals are beating content at its own game-

Screenshot002

There has been an immense rise in visual content, and a decrease in the reign of information heavy articles led by facts. It has been observed that brands stand to receive more engagement if they communicate with images rather than words and how viral they go. A recent study showed that images can increase retweet rate by upto 150%.

The key for brands to optimise engagement through visual content is to use- target keywords and hashtags, high-quality and relevant images, watermarking the visuals and adding some text on the image to ensure that the audience understand the visual in its proper context.

Given all this information it is safe to say that visual content is taking the online space by storm- driving engagement and thereby going viral.

Get in touch with us!

Top