OCASA
- Growth Marketing, Education (USA)
Client
OCASA
Location
Orange County, CA
Engagement
Growth Marketing and Education
Technologies & Tools Used
From fragmented channels to an enrollment growth engine.
OCASA, the Orange County Academy of Sciences and Arts, is a charter public school committed to inquiry-driven, future-ready education.
Its digital presence needed to communicate that academic approach clearly, build trust with prospective families researching schools online, and convert that interest into enrollment inquiries across every channel a family touches, from search and social media to the website itself.
Building one connected digital ecosystem for enrollment growth.
The school’s academic approach had no clear highlight online, organic visibility was low, and social media lacked direction and consistency.
Admissions campaigns were not structured or tracked, communication with prospective families was manual, and every digital channel operated in isolation.
There was no coordinated funnel guiding parents from initial discovery to an admissions inquiry.
Spark Eighteen unified OCASA’s website, SEO, content, advertising, social media, and email automation into one enrollment system for the Orange County charter school.
The Challenge
OCASA needed to connect its website, search, advertising, and social channels into one coordinated enrollment journey while improving campaign tracking and communication with prospective families.
Channels in Silos
No Funnel
Untracked Admissions
The Solution
Spark Eighteen redesigned the website with improved user experience.
We developed an SEO-focused blog strategy, ran performance marketing campaigns for admissions, and structured the social media calendar.
The team connected email marketing and automation through HubSpot.
Every channel operated under one messaging framework and one coordinated plan guiding parents from discovery to inquiry.
The Results
Parents now move through one connected funnel.
Search and blogs build visibility, Meta campaigns drive admissions inquiries, and Instagram engages prospective families.
The system generated 261 qualified inquiries at approximately $34 per contact, with total campaign spending below $9,000.
281K+
6.9%
$0.70
Business Outcomes
Website Rebuilt - Complete redesign with improved UX for prospective families.
Structured Admissions - Campaigns tracked, optimized, and generating inquiries.
Email Automated - HubSpot workflows replaced manual family communication.
Search Visibility - 479K+ impressions and 15.5K+ organic clicks at 3.2% CTR.
Social Consistency - 6.9% Instagram growth with steady weekly gains.
One Ecosystem - Every channel reinforcing the same enrollment story.
Spark Eighteen helped us completely transform our digital presence. From redesigning our website to managing social media, SEO, ads, and email marketing, their team brought structure, clarity, and consistency to everything. The collaboration made it easy for us to stay focused on our mission while they handled the digital strategy and execution seamlessly.
