PM Narendra Modi’s game-changing move of Rs 500 and Rs 1000 notes ban EXPLAINED!
PM Narendra Modi announced on Tuesday night the demonetization of Rs 500 and Rs 1000 currency notes November 9, 2016 onwards. The circulation of these highest denomination notes will be discontinued, and further, considered as “worthless pieces of papers”.
There’s no doubting the fact that any small business needs proactive reputation management over digital. And having a lonesome website to represent you online doesn’t qualify. It’s because it may be a slippery slope for you if an individual creates a platform to target you adversely, or posts something unfavorable on social media. More so if you’re an established player in local business; you don’t want your brand name to show up under search results that might project your company in the bad light and get your bottom line affected.
Online reputation management (ORM) has been a growing area of interest for online marketers off late. And it could possibly save companies a lot of downtime on correcting lost revenues to repairing unforeseen damage.
So, here are some tips for your company’s Online Reputation Management:
Be Omnipresent over Digital.
Get your business on all the popular social media channels including Twitter, Facebook, LinkedIn, Google+, etc. and make sure you keep active out there. If you’re doing business in something that requires a lot of visuals, then you may want to try getting on Instagram, Pinterest, Youtube and Flickr.
Have the Executives’ social media profiles in place.
Encourage the founders/owners/executives and others associated with your company to get onto social media as keeping it low-key can do more bad than good.
It’s especially true for businesses that don’t stand as isolated entities, but fairly coalesce with its executives. That’s when you really need a solid reputation management strategy.
Use Blog entries as fodder to go around social media.
Blogging takes care of local SEO with your business site ranking over the top (if done right), and provides material to go over all the social media channels.
Apart from deciding where you rank in the search engine results, you can use the platform to directly assert/negate any big claims about your company.
Refrain from getting into arguments online.
There will always be negative elements who may not even necessarily be right. However, the trick is to take the problematic conversations offline. Because even if you’re technically right, you might be at a disadvantage overall, by seeming petty, rude or worse – UNPROFESSIONAL! So keep your cool and think over the negative comments before making a counterargument online.
Glib-tongued copywriting is crucial especially when it comes to making your brand an influential entity in the psyche of your consumers. A creative ad copy should compel your consumers to want to buy your product/service bad enough.
And that’s one skill a marketer is required to develop and get a good hang of.
Look out for our 6 convenient and potent copywriting tips:
Catch the Fish – have a better title in mind?
Use a powerful title, one which has ATTENTION up for grabs for your consumers. And it should only take about split seconds to achieve that bit. Make it appealing to an extent that lets your consumer go that extra mile to look for you.
Posing questions and including numbers in your copy for example would be great to make for an attention-grabbing title.
Strike a chord. Make the connection.
Leave your imprint on the consumer brain as a human being. Connect with your audience in a way where they can see the company as a living entity, and feel positive and closer to your brand in return.
Be content-wise. Snip off the sales talk!
Ensure that your content orbits around your consumers and make it consciously with the POV of their problems, before you go on to proposing your brand as a solution.
Free Advice – Do not overdo the promotional offers. Make the soft sell.
Be brief or give it up.
Brevity is the soul of wit or people wouldn’t buy into “just do-ing it” to drive a top sports’ brands sales on such a large scale. Saying more in less words is a prerequisite to making your brand sound intelligent and sincere. Needless to say, it does have a powerful impact on consumer psyche. So be brief, be sincere and be seated!
While social media influencers are more concerned with how the big names are performing, it’s the baby bloomers who are making a mark in the market.Instagram and Pinterest nearly doubled their users between 2012 and 2015, according to a new study. Pew Research Center, a Washington D.C.-based think tank, surveyed 1,907 adults this spring to learn about their social media habits. Among the discoveries: 31% of all adults who go online now use Pinterest, versus just 15% three years ago. Meanwhile, 28% of all adults who go online now use Instagram versus a mere 13% in 2012. This surely means better marketing opportunities for brands everywhere.
Facebook sending more traffic to news sites
Facebook, not google is the channel that drives maximum traffic to news sites according to a recent study. Facebook accounted for nearly 43% of traffic to its network of media sites. Google still holds the spot for the top referral when it comes to search but Facebook has bagged the number one position when it comes to driving traffic for news media. Facebook’s user base, currently at 1.49 billion continues to swell which makes it the largest platform for content distribution. Also, founder Mr. Mark Zuckerberg wants to develop it into a perfectly personalized newspaper for everyone in the world.
Snapchat hires media executive for DISCOVER
For long, Snapchat has been a photo sharing channel. But the channel also wants to tap the vast content territory through it’s sub-channel Discover. Recently, Snapchat has hired James Veraldi as head of strategy and partnerships. Veraldi is an important hire for Snapchat. The company aims to expand beyond its original core product, much the same way Facebook has evolved into a powerful content distribution platform. Discover could one day become a significant revenue stream for the startup, which is gearing up for an IPO at some point in the future. And although Discover content still disappears after 24 hours, it’s still a significant opportunity for the advertisers who are eager for the attention of Snapchat’s millennial audience.
After replies to tweets, one more content feature of twitter loses it’s 140 character limit – Direct Messages. In recent months, many changes have been made by twitter to it’s platform to gain momentum in the competitive social media scenario. The latest change has been observed by the Direct Message which was initially a personal tweet. But now, the appeal to Direct Message feature has been changed by removing the word limit so now the user chats on and on in a single message.
Tinder and Vanity Fair in tenterhooks
Vanity Fair very recently published an article discussing the impact of dating apps such as Tinder on romantic lives of young people. Tinder didn’t take this criticism too lightly and presented it’s own share of facts in an angry tweet. This went on to a rant which Twitterrati didn’t take kindly to and reacted in their own way.
YouTube numbers no more a secret
In a move to make the channel more transparent, YouTube has retired it’s 301+ viewers count. Now the numbers would be exact and more concrete. YouTube released infographic in this regard to make it easy for the users to understand the change and hence adapt to it. Previously the videos with more count were considered popular and featured on the home page. To counteract this, the channel changed the number display and froze the count to 300. Anything north of the number goes as 300+. But now, this number would no more be the barometer to measure a video’s popularity.