KGeN
- Platform Engineering, Web3 Gaming, Digital Identity
Client
KGeN
Location
India — Global Operations
Engagement
Platform Engineering, Web3 Gaming & Digital Identity
Technologies & Tools Used
From fragmented gamer identity to a verified gaming economy.
KGeN is a decentralized gaming infrastructure platform built to solve one of the gaming ecosystem’s most fundamental problems: trust.
It gives gamers a verified identity, portable on-chain reputation, and opportunities to monetize their time and skills. At the same time, it provides publishers with a fraud-resistant channel to acquire genuine, high-quality users.
Today, the network spans more than 39 million users across emerging markets.
Building a trusted and portable gamer identity ecosystem.
Gaming was scaling rapidly across emerging markets, but trust was not growing at the same pace.
Gamers’ reputations remained locked inside individual platforms, with no way to carry their credibility across games. Publishers faced rising acquisition costs, bot and Sybil fraud, and unverified user data.
This resulted in inefficient spending, poor user retention, and limited opportunities to scale reliably.
Spark Eighteen helped KGeN build an infrastructure that could verify gamer identity, skill, and engagement quality while creating a portable reputation layer for the wider gaming ecosystem.
The Challenge
Gaming was scaling fast across emerging markets, but trust was not.
Gamers’ reputations remained locked inside individual platforms, with no way to carry credibility
across games. Publishers were affected by rising acquisition costs, bot and Sybil fraud, and
unverified user data, resulting in inefficient spending, poor retention, and limited scalability.
Verification & Fraud
Data Silos
Emerging-Market Scale
The Solution
Spark Eighteen designed the Proof of Gamer (PoG) engine on the VeriFi on-chain reputation protocol.
The engine verifies gamer identity, skill, and engagement quality and converts these signals into a fraud-resistant, portable reputation layer.
The solution was connected to KGeN’s clan-led distribution model and a verified data platform for publisher targeting. The ecosystem was completed through the K-Store rewards marketplace.
The Results
KGeN now operates one of the largest verified gamer networks in the world, enabling publishers
to acquire users they can trust at a lower cost.
~$48M
6.1M+
~780K
Business Outcomes
Fraud cut — Verified targeting and the PoG reputation layer squeezed bots and Sybil fraud out of acquisition.
Costs down — Publishers see up to 40% lower effective CAC with better retention.
Revenue scaled — Roughly $48M ARR with continued expansion across publishers and Web3 partners.
Trust established — KYC-verified users and verified engagement data underpin reliable distribution.
Communities monetized — Clan chiefs earn commissions and rewards as decentralized growth operators.
Infrastructure positioned — KGeN now sits as a critical identity and distribution layer for global Web3 gaming.
Team Spark Eighteen has fundamentally changed how gamer identity, engagement, and distribution are managed at scale. The verified reputation layer and community-driven growth model enabled us to reduce fraud, lower acquisition costs, and unlock real value for both gamers and publishers. By combining trust, scalability, and monetization into a single ecosystem, the team allowed us to create a sustainable foundation for gaming growth in emerging markets.
